Design is a broad term, one that encompasses a wide range of disciplines. Design has purpose, empowers people, and conveys information effectively.
Most designs are flawed in some way — but such is the process. Everything must begin. But does it ever really end? Cannot a design always be looked at differently or improved in some way? It can never be perfect, because no one design is seen exactly the same by everyone, and visual communication, like communicating with words, is imperfect.
But I believe you can get close to that ideal when you work together, and embrace the process.
I’ve worked with behavioral scientists, software developers, public health experts, researchers, underserved populations, kids, adults… all striving to make the world a little better place through the power of Design.
One thing I intuitively followed was design for purpose over profits. I’d much prefer work on a project that empowers and enlightens people and communities than focus on some bottom line or incremental metrics. While I can’t deny that the latter “makes the world go round” as they say in Cabaret, I don’t believe you have to be on that hamster wheel if you don’t want to be… certainly not forever, if at all.