Design is a broad term, one that encompasses a wide range of disciplines. Design has purpose, empowers people, and conveys information effectively.
Most designs are flawed in some way — but such is the process. Everything must begin. But does it ever really end? Cannot a design always be looked at differently or improved in some way? It can never be perfect, because no one design is seen exactly the same by everyone, and visual communication, like communicating with words, is imperfect.
But I believe you can get close to that ideal when you work together, and embrace the process.
I’ve worked with behavioral scientists, software developers, public health experts, researchers, underserved populations, kids, adults… all striving to make the world a little better place through the power of Design.