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Kickstarter FAQ #1.1415926535: Why not digital?

/TLDR: Offset printing has aesthetic that I prefer and quality advantages of color and paper quality.

Why would I pursue offset printing when it’s more expensive than digital? The short answer is: offset looks and feels better. I don’t expect to convince everyone, but everyone has different ideals.

  1. Digital printing has its advantages, but it’s always going to be toner fused to the surface of the paper, rather than ink within the paper… and that just doesn’t look or feel as good. It’s not as archival. So sure, it may be cheaper, but it can sometimes that toner can fuse pages together over time! I’m not knocking digital, it has it’s place, and it’s just not what I want, at least for a first edition.
  2. Cheaper offset printing options do exist, but they a) get those low prices by outsourcing overseas, and b) still require large orders of 5000 or more. I have met and spent time with both my printers: I met the printers I’m working with in their shops, interviewed them, watched the presses print for Zōsan. While I don’t make any immediate judgements of others, Clare Carpenter and Charles Overbook put their hearts and souls into every proof and print. They’re here in the US. That means something to me. The quality of their work is impeccable.

I don’t reject digital printing entirely. I am already preparing to reprint Zōsan, and already have Tamaishi on Amazon, which is printed on demand, digitally. They look pretty good. But I still prefer to have this offset method for the first edition.

Offset vs. Digital: Whatchoo talkin’ bout?


Offset is a traditional method of printing used for decades. Inked text and images “transferred (or ‘offset’) from a plate … to a printing surface” (1) As with most improvements in printing techniques, it was created to make things cheaper and faster. It’s still widely appreciated that offset printing “produces sharp and clean images and type” (1) better than most alternative printing methods, because of the way the ink permeates the paper.

The downside of offset is that it’s more expensive and labor intensive for smaller print jobs like mine compared to digital. There are plates and rollers and those have to be inked and cleaned. Digital printing was created as a faster, cheaper alternative to offset and the many other printing methods that preceded it.

Without getting into too much detail, full color images are printed by a 4-color process using Cyan (C), Magenta (M), Yellow (Y) and Black (K). These four colors along with a process called “half toning” (printing with tiny patterns of dots) can produce colors outside of the original four. It’s an illusion, actually, just like this picture below:

The vertical lines of the heart are both red. But the proximity of the others lines make you perceive orange and purple.


Digital printing has clear advantages: it doesn’t use plates, is cheaper, less labor intensive, and has faster turnaround times. You can print as little as one print — though most commercial printers have minimum orders on things like books. Most digital methods, however, “forms a thin layer on the surface that may be additional adhered to the substrate by using a fuser fluid” (1) In other words, digital printing uses toner — a fine plastic powder, melted and fused onto the surface of paper with heat. This process dictates the kinds of paper you can use — not all papers can be used on a digital process.

Toner on paper has a kind of dull, flat and lifeless look to it to me. It covers the paper stock so you can no longer see and appreciate it. Ink in the paper bleeds a bit through absorption, has a quality akin to the sound of an analog recording vs. digital. The texture of the paper is retained.


Paper quality. Think of a “pulp fiction” book you may have read. Or maybe you have an old book on yourself where the pages are brown and brittle. If you can, think of newspaper and how the ink smears and the paper is super thin. These are are design choice with a purpose, so they’re not “bad” or “wrong” choices. I want to make something with beautiful paper (I love Mohawk Superfine Eggshell). It has a wonderful tactile quality and warm white color to it.

My illustrations currently don’t have full color — they’re digital pen and ink drawings, so I can use a printing method call spot color printing. Rather than use 4-color process, spot color chooses a single can of ink, not produced with this illusion. This results in a color that can be much more vibrant than one produced by the 4-color process. So on top of the fact that it’s ink, it’s a bit like reaching for exactly the marker you want. It is true that to get this particular can of ink, the printer has to mix other colors together — but those colors can come directly from some pigment, whereas 4-color printing has to rely on CMYK.

Pre-Gutenburg “printing press” — copying by hand.

The irony of this is that spot color printing used to be the “cheap” option. Before digital color, it was a lot less labor intensive to deal with two color plates — one for the black ink, the other for the color. Some books were even tricky with spot colors, mixing two of them to get a third color, much like 4-color process can produce a wide range of colors. Just as the Gutenberg press was widely regarded as an advantage over hand writing books (yes, monks used to make copies of books by hand writing them) and the vandercook press was a mechanical advantage over the Gutenburg press — speed and price have always been a factor when producing for a broad market.

The drawings are made digitally, though…

All this hype and preference for the offset printing method, but my drawings are done digitally.…you got me, I guess?

Seriously, though, there’s a real reason why I use an iPad for illustration. I admire the artists who can doogle perfect renderings in their moleskin notebooks, and post perfect pointillistic drawings posed next to their pens.

The main reason is that digital is more forgiving: I can make mistakes and undo. I can try things that I’m not sure if they work and revert if I need to — experiment and get it wrong, without having to whiteout, or start over.

If I tried to make some of of my illustrations with micron pens — and I still doodle in copies of my pens this way — they would have taken three times as long. My frustration would have outweighed the enjoyment of the process. Although it’s important to point out that for Cloudia’s Rage, I spent almost 20 hours and made 84,817 pen strokes to finish it. And although tools like “drawing assist” exist to help with perspective line (kind of like a digital ruler) I instead drew all those lines by hand, because I prefer the human imperfection of the lines, rather than perfectly drawn mechanical ones.

The day I realized the Procreate (the software I use) could tell me that, I no longer cared if I was using pens or not. It’s a means to an end. My medium is digital, but I’m using it in an analog manner.

Thankfully, I’m not in in a commercial, pressured environment where I’m expected produce artwork quickly. I’ve found some tools that speed things up — (a halftone shading brush, for example — that I use because it really improves the definition of my surfaces, but I still prefer to draw everything whenever possible. I wish I had that tool, in fact, for Tamaishi, it would have made my spot color channels look better.

Put it all together: a preference for the quality of offset printing quality + the fact that I’m not trying to pursue a professional writing career, the way that I’m approaching this makes sense. Digital printing exists for a purpose: to allow less expensive, shorter run production, but at a compromise I don’t want to accept. My tradeoff is that I end up with far fewer books, but I don’t need 10,000 copies because I’m not trying to make a living from this.

I have been grateful that Kickstarter has allowed me to achieve these ideals, by letting my readers help me bring it to life. It often seems like lofty goals for something that’s a hobby. It also often feels presumptuous: how are my words worth all this trouble? But I’ve left that up to my readers, and they seem to agree.

Making these books is not — and I have no intention of it ever being — purely a business-oriented endeavor. Maybe it means I won’t write a fourth book, I don’t know yet. Writing, illustrating and recording the first three has brought me great joy, joy that isn’t tied to profits. It has never been about how much money I can make from these books, it’s been about how can I make it the thing I want it to be. It has been for the act of creation, the act of doing, and of making a beautiful piece of art.

So while I am printing on demand via amazon a part of me thinks that going that route presumes that somehow I’ll command some broader audience. I’m proud of what I write, but I honestly don’t think that’s going to happen quickly or perhaps ever. I’ve gathered that much of that kind of success relies on your marketing and social media savvy, and currently I don’t have much of either.

So instead I choose to print a book that maintains my aesthetic ideals — and the result has been books I am truly proud of and love to hold, and one that I hope my great-great grandkids will hold as well.

(1) “Offset Printing.” Wikipedia, Wikimedia Foundation, 29 May 2020,

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Down to about 30 copies…

Fulfilling a couple of orders this morning I realized that I’m down to about 33 copies of Zōsan. That’s good and bad news — great because I initially had 400 copies. But sad as well, because I don’t know if and how I’d be able to reprint it. Such is the catch-22 of my situation. I don’t end up with 10,000 books, but I also will eventually, realistically, run out.

And while a book like Tamaishi, being more “standard” is fairly easy to convert to Amazon for print on demand, Zōsan is not. I haven’t checked in a while, but KDP doesn’t support a wide horizontal format. Not to mention it wouldn’t be made in the same way.

So those of you out there holding a copy of Zōsan — realize you’ve got one of the few in existence.

But I will be reaching out to see about a digital reprint in the near future. It won’t be like the first edition, of course, but it will still be beautiful in its own right. The fact that I’ve sold almost all of the 400 copies I initially had is a sign that it’s a story that people want to read.

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2020 Plymouth Local Author Fair

` The Plymouth Online Showcase

Take the Online Author Quiz and win a prize! (Correct answers not required… 🙂

In 2015, I was part of the Plymouth Local Author fair with my first book, Zōsan. There was a power outage at the library that weekend, but the library didn’t miss a beat and held the event in the nearby PARC public recreation facility.

I’m in the Plymouth Local Author Fair again in 2020. They require a new book each time you participate, and thankfully Tamaishi was still eligible! But as fate would have it, the pandemic has caused everything to shut down… but again the library was fazed. They moved everything online — even introducing a chance for a giveaway and an online quiz!

Annemarie Schiavi-Pedersen
Aryana Jharia
Ayushi Jharia
Barry D. Levine
Baxter Bramatti
Gary James Erwi
Ian Tadashi Moore
Kinyel Friday
Laura E Morrison
Laura Jannika
Loraine Hudson
Lucy Layne
Marietta Mills Jones
Megan Scussel
Michelle Alessandrini
Nicholas Crivac
Sarah Heinrichs
Susan Lauermann
Chef Valerie Wilson
Wanda Bryant
Zach Hose

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Cloudia’s Rage

Cloudia’s Rage

“Cloudia opened her mouth silently and bubbled up to twice her original height. A swarm of icy shards erupted out from the dark purple inside her and spun around her head. An arm emerged from one side and drew back as the swarm of ice followed.

Red slipped out of Naio’s grip and floated up into the sky towards Cloudia.

“What are you doing!?” said Naio.

Red dangled in front of Cloudia’s eyes, and danced back and forth in a figure eight. Cloudia’s eyes followed along with him.

“SING!” he yelled, just before Cloudia sprouted another arm with her bulging hand reaching for him.

“RED!” screamed Naio, but the cold, dark hand had already consumed him.

Not really multitasking…

I will be revisiting the text later; it’s not quite what I want it to be (I already changed a few things in mid post). But it’s been through one edit and it will go through another before it’s final. I just find it difficult to sway in between drawing and writing, so I have to stick with the drawing until it’s done before I swing back to the words.


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R&B used books

They are still far and few in between, but I occasionally get reading opportunities. R&B used books was the latest, and it is just what you might think it is: stacks of books to the ceiling. The owner, Beth, knows where just about any books you’re looking for is, but even as I walked in a customer surprised her by finding something she didn’t even know she had.

There’s a resident cat and he’s loud mouthed and cute and has the two owners on a string — but she seems just fine, thank you very much with only the occasional footstep and page flip emanating over the buzz of the fluorescent lights.

People meander in and out and talk at length with the bookstore owner Beth. They all know her well and have been coming to place for a while. She’s been here 16 years and that’s a feat — Borders shuttered only 8 years ago. She’s a proud and knowledgeable independent bookstore owner, and her savvy shows in that’s she’s survived this long.

I got to read a couple of chapters and talk with some of the folks that came in specifically to see me based on her social media posts. That’s such a treat—to know someone showed up just for you. I played the audiobook for them, something I don’t often get the chance to do. Despite the rain and limited foot traffic, I sold some books and audiobooks.

It might come as a surprise to know that sales aren’t really why I do this. Of course I want folks to read, listen and enjoy. Selling books and artwork also helps facilitate whatever next creative endeavor I have up may sleeve. But ultimately this is just a means to an end: I just want to do this stuff.

Looking forward to doing this again, either with my existing books, or certainly with my new book Where All the Little Things Live.

On the shelves at R&B Used books

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New Book for 2020 – Where All the Little Things Live

Kickstarter opens in June of 2020
Header image with Lily and Naio

Naio the feather doesn’t quite fit in.

Every day she contemplates the same question: why is she here, where did she come from, and why isn’t there anyone like her? Caught up in her own thoughts, she is oblivious to a raging storm approaching, until a twist of fate changes her world.

I found the sketch from the 18th of October, 2018, shortly after Tamaishi rolled off the presses and into my hands. I had started to think about creating a story about Naio the Feather, because she seemed like she had a potential for something more interesting.

The story centers on Naio, before she meets Tama, and she’s quite a bit different than in Tamaishi. A little less self assured and a lot more nervous, she doesn’t quite know how she fits in. But a mysterious storm that overtakes the valley sweeps her up into a place where she discovers more about the sky and more about herself.

Fast forward a year later. I have a completed draft and two short stories to go along with it, already sent and edited. It’s still not quite there, but I feel really good about it, good enough to shelve the text and move on to focus on illustration. I remember when I got to that point with Tamaishi — it was liberating.

Tentatively the book is called Where All the Little Things Live, but the more I think about it, the more I might save that title for a fourth book of only short stories that I hope to complete in 2021. But for now, it’ll do.

Of course, there’s an audiobook coming!

I’m lining up talent for the audiobook. It will include Christine, of course, reprising her role at Naio. I’m planning on having Eliot be Tama this time, and of course have Marcel participate wherever he can. I’m ecstatic know that the incomparable Michael Kuzmanovski will be joining me again, having sincerely rocked the part of the digruntled butterfly in Zōsan. I had high hopes he’d be back to play Kani in Tamaishi, but alas, it was not to be. Also returning will be my friend Stefanie Goodell — I had just the part in mind for her — and one of Eliot’s childhood friends Calise. I’m looking to have Jon Reed come back to play a part as well, but he’s now in Middle school and far busier than when he was only 10 (when he played Zochi!)


I’ll be headed to Kickstarter again to make this happen. I previously wrote more details of why.

Suffice it to say that it’s worked in the past and it’s just the best way to get this done. I’m now planning on launching in June of 2020!

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Christmas in Clawson Saturday November 9, 2019

CIC 2019 Sat Nov 9
Clawson High School, Saturday November 9

Last year, I participated in the annual Christmas in Clawson event at Clawson High school. It’s a huge even that’s been going on since 1984! It’s one of the best attended and well organized events I’ve ever been a part of.

It’s hard to believe it’s been a year already. But it’s the best place to come get books directly from me. There is an admission cost of only $3, but it’s more than worth it.

I’ll have books and a prints on hand — including freshly printed Zōsan letterpress prints!

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Part of the Collection!

Brighton Library Collection

A few months ago, I was part of a local library fair at the Brighton District Library. Unfortunately, that day it rained, and virtually no one showed.
Instead I spoke with one of the librarians at length about getting book into a library. I knew a little bit about the process. I don’t envy the job of the librarians who have to vet every book that is given to them and make decisions on what is to be part of a collection.
Now my book is part of the collection! You can look it up in the collection!

It kind of feels like being in a Barnes & Noble to me. It’s waiting there for someone to discover. Audiobook included!